WhipCar closes down P2P carsharing operation in Britain. What does it mean?

On 10 Nov. 2010, World Streets ran an article under the title “The P2P carsharing saga continues: The WhipCar story” by the young entrepreneurs introducing their  new WhipCar P2P carsharing start-up, which story you can find here – http://wp.me/psKUY-13b.  After more than two years of hard work in developing an entirely new, uncharted market for Britain, they have just decided, in their words that: “we have discovered there are still barriers to widespread adoption of peer-to-peer car rental in the UK. As a small team with limited resources, we have taken a good long look at these scaling challenges. And, after much thought, we have made the extremely difficult decision to close WhipCar.”

Let’s have a look at what they have to say in terms of lessons learned, and at the end of this short piece share with you a couple of thoughts on the meaning of this in the broader context of carsharing and P2P.