Here is a “free transport project” that is working remarkably well: In the Spring of 2005 the community of Greater Lyon in cooperation with their supplier JCDecaux launched the world’s first mega Public Bike System, Vélo’v. The project put some 3000 bikes into service, available in about 300 stations spread for the most part over the City of Lyon. All this is successful, amply detailed in many places and continues to this day to yield yeoman service for some 60,000 registered users (including the author). To gain access to the system, in addition to one day or one week tickets, the user pays an annual fee of € 25, and when using a bike a caution is debited from the users credit card until it is returned to a parking slot. From a user perspective it is a very successful system and use experience.
* But where is the “free public transport” element?