THE 2020 FIVE PERCENT EMERGENCY CHALLENGE: (Cross-cutting issues, measures, sources & startup strategies)

Executive Summary:

QUESTION: Is it going to be possible to cut greenhouse gas emissions resulting from day to day transport in your city by five percent next year?



* But you have to be very smart

If we knew what it was we were doing, it would not be called research, would it?  (Attributed to A. Einstein)

FB Climate action Plan Litmus

Working Notes, Building Blocks, Putting them together

The sources,  references and links that follow here – we call them building blocks or parts of the much larger puzzle – are presented here in first working draft form and are intended to be useful to inform and guide students, researchers, concerned citizens and others interested in getting up to speed on the wide range of challenging topics that need to be brought in to the analysis and eventual work plan for reducing greenhouse gas emissions from the local transport sector by a radical target and in a single year . These references include a considerable variety of issues, hints and developments (examples, free public transport, economic levers, value capture, full gender parity, etc., etc.) which have important roles to play in this wholesale reconstruction of the new mobility ecosystem.

FB Climate uk but stop no excuses


We are well into this new century, and our highest priority for education, research, public policy, innovation, collaborative problem solving and our own day by day actions must be to get on the right side of the climate agenda. And as is firmly established the path to climate change and greenhouse gas emissions reductions lies in transforming the ways in which we human beings use and dispose of resources and energy.

FB cfd - China beijing jam eb push car


The transport sector is a massively inefficient user of energy and for now is locked into carbon-based fuels. Which gives us our target, our enormous opportunity: namely finding the courage to address and manage the transition to sustainable transport, sustainable cities and sustainable lives. We have the knowledge, the resources, the examples and the tools to get the job done. But do we have the foresight, the courage to do it?  Do we have the skills in engaging and communicating? Let’s have a look.

New Zealand - Auckland - rush hour traffic

Getting to work in Auckland on one more Monday morning


This collaborative project just getting underway in Spring 2019 aims to demonstrate how brave cities and regions can reduce greenhouse gas emissions from the transport/mobility sector by at least five percent in the first year after startup.  The core strategy identifies and puts to work a collection of field-proven, cost-effective, ready-to-go policies, measures, tools and strategies which make use of proven technologies, and which aim at more efficient use of existing resources in the very short term (one year). And this by working from a well-prepared two-pronged push and pull strategy based on a combination on the demand side of (a) sharp VKT reductions and in tandem on the revised supply side (b) an expanding menu of Better Choices, all while working with proven, cost-effective, available technologies and processes.

Car free day in Wellington NZ Photo Gareth Hughes

Clues from Wellington


The project aims to set and achieve sharp, trend-reversing, measurable, open results in a very short time with an approach that is, we argue, Better and Faster and Cheaper. And through this continuing interactive process basically reshaping the city’s underlying mobility ecosystem.   Such  bold initiatives are only possible with very strong leadership and commitment, and an exceptional ability to communicate and engage the population and civil society in a fully equitable and  positive manner.

WS top paris velib station


Now seeking critical feedback on working materials and proposals, collaborators for specific projects, presentation opportunities, authors, partners and eventual demonstration projects and sponsors.  The success of the project depends on a strong commitment to FULL GENDER PARITY at all stages of the discussion, planning and decision process, for reasons that will be obvious to the greater part of our readers.

FB Free public transport


(1) Your invitation –

(2) Introduction –

(3) Global Climate context –

(4) Climate Change programs underway

(5) World Climate Change News & media-

(6) International Advisory Panel –

(7) Strategies –

(8) Planners’ Bookshelf – (to follow)

(9) The Third Force –

(10) Visual evidence –

(11) Twitter –

(12) Full Gender Parity –


E. T +336 5088 0787. WAP +1 310 919 4292. Skype: newmobility

Project coordinator:  Eric Britton, related work at –

Italian walking wall - small


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