To understand Luud Schimmelpennink’s White Bicycle Plan, it helps to have a look at the broader context of values, philosophy and politics that were prevailing in Amsterdam at that time – the Provos, a Dutch counterculture youth movement in the mid-1960s.
And if one concludes that this was more or less what was going on in other parts of Europe and North America, you would be right. And a bit wrong. The Dutch were digging deeper. At least this part of Dutch society was.