A GREAT IDEA HAS WINGS:
HERE’S A NUMBER LUUD CAME UP WITH IN 1967 (that it took the world a full generation to understand and finally equal).
The number was 10,000.
(But it was not only a number — it was at its base a wonderful, original and city-transforming, environmental and life quality concept.)
This was the number of white bicycles that Mr. Schimmelpennink proposed in his public bike master plan for Amsterdam in 1967. (Proposal rejected by the municipal council.)
After that radio silence on the post-White Bike front for seven years. It took until 1974 for the first new public bike project when the city of La Rochelle launched a free bike-sharing programme, Vélos Jaunes (Yellow Bikes). Followed at first slowly, cautiously but then increasingly with a mounting wave of tidy new projects, most in Europe, most successful, and almost all of them small.