Smart Phone Applications Primer: Transforming Mobility

smartphones-car-dashboard

Smartphone apps are transforming mobility by improving access to transportation services, increasing mobility, and enhancing traveler engagement. These apps are spawning new businesses, services, and mobility models. For example, within a short period, app-based innovations leapfrogged the livery industry with services, such as Uber, Lyft, and Flywheel. Using smartphones to facilitate mobility is becoming the new norm. Smartphone apps have transformed the way that many travelers arrange for-hire vehicle services, plan for trips, or get real-time transportation information.

This primer, sponsored by the US Federal Highway Administration’s (FHWA) Office of Operations and carried out by theUniversity of California, Berkeley’s Transportation Sustainability Research Center, is intended to demonstrate how vital smartphones are becoming to the transportation network and provide public agencies, transportation managers, and elected officials with a perspective and understanding the role of smartphones in identifying services and choices for individuals and influencing travel behavior.

Continue reading