Thinking about grabbing a taxi this morning? Did you ever consider this?
Hey, it’s 2015. No problem. Grab your phone, dial up Uber, Lyft, Google or even your favorite local state-of-the-art taxi company, and they will have a car and driver at your door step in minutes. Bingo! Life is sweet.
But whoa? Did you ever think about this?
You, that pristine moment in time, you the unique person on this planet, your trip, point of origin, trip destination, route, the weather, precise times, price, status of your credit card and everything about that one time event, including perhaps even your conduct as a passenger, will suddenly enter into the insatiable belly of Big Data, which is big enough, hungry enough not only to digest all this latest wave of what is after all purely personal information, but also, as part of the one-sided deal, conveniently stock it on the same shelf as all the many accumulating elements of “your story”. You have now officially become a target for unknown future predators.
Do you have to be paranoid to think about that next trip in this way? Hmm.
But then there is this. In life one can be a bit “paranoid” (i.e., suspicious, worried, nervous, fearful, apprehensive – or what about, cautious, private, discrete, sensitive? — and also be right.
So the next time you are looking for a ride . . .
Moral of the story: We need vigilant governance and active citizenry to weigh these choices and structure the law in a democratic society. And now is that exact time.
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About the author:
9, rue Gabillot, 69003 Lyon France
Bio: Trained as a development economist, Eric Britton is a public entrepreneur specializing in the field of sustainability and social justice. Professor of Sustainable Development, Economy and Democracy at the Institut Supérieur de Gestion (Paris), he is also MD of EcoPlan Association, an independent advisory network providing strategic counsel for government and business on policy and decision issues involving complex systems, social-technical change and sustainable development. Founding editor of World Streets, his latest work focuses on the subject of equity, economy and efficiency in city transport and public space, and helping governments to ask the right questions -- and in the process, find practical solutions to urgent climate, mobility, life quality and job creation issues. More at: http://wp.me/PsKUY-2p7