The following is intended to provide for our readers a useful overview of the cycling component of the EC’s European Mobility Week, with a view to being useful both for cycle planning and programs and eventually as background for the planned city cycle audit activity presently being discussed as a possible component of a certain number off cooperating cities’ 2014 Car Free Days. This information has been extracted from their European Mobility Week Handbook which is available at http://goo.gl/ahWEyO
All of the following taken directly from the indicated source.
The European coordination together with the European partners has developed a broad spectrum of suggestions for local activities, building on the local experience gathered in previous years. These cover at present:
~ Public Transport ~ Cycling ~ Walking
~ Mobility Management ~ Responsible Car Use ~ Leisure
~ Shopping ~ Mobility & Health ~ Greenways
Cycling in the City
The European Mobility Week is an excellent opportunity for all actors to join forces and learn about the integration of mobility policies. Cycling relates to all aspects that make a “liveable city”. Bicycles save space and energy and cause neither noise nor air pollution. They contribute to sustainable mobility and public well-being, are efficient and healthy. All the cities participating in the event will be motivated to learn and take action, making the EMW a stepping stone for bicycle usage in the city.
All proposals for activities listed here are to draw attention to the importance, potential and benefits of cycling. These include improvement of the public transport chain (train, bus, tram, underground) and considerable increases in the accessibility and effectiveness of both of these modes of transport, and should therefore receive adequate attention.
CYCLING & CLEVER COMMUTING
The following issues could be addressed: bicycle infrastructure in the workplace, bicycle theft, safety of cycling to work and incentives to promote cycling to work.
- Set up a booth/information bicycle point, in a busy, highly-frequented area of the city hall that is accessible to both staff and public.
- Set up a “parenting” scheme several weeks in advance, involving volunteer civil servants and an experienced bicycle user. The new “cyclist” would cycle to the workplace with his or her “parent” and the pair could then be interviewed about the experience (press release, newsletter, website) during the EMW.
- Organise a “Bike to Work” day, offering all kind of incentives for commuters to use a bicycle for their daily journey.
- Organise a “Commuter’s Challenge” between the most popular means of transportation (car, public transport, motorbike, walking, cycling) to show that cycling is not only the cheapest, best for the environment and healthiest method, but most of the time also the fastest!
- Offer a breakfast for people cycling to work.
- Hold a fashion show for cycling clothes; develop company-specific cycling kits (raincoat with company logo, etc.).
- Present bicycle-friendly companies with a designation or award.
- Distribute information on safe cycling routes to work (in cooperation with the local police or traffic planning department).
- Set up a bicycle information point or stand to give direct information to employees, homeowners, visitors, etc.
- Develop partnerships with companies to provide changing and shower facilities for cyclists.
- Implement safe and sheltered bicycle parking facilities.
- Purchase bicycles for a public or company bike pool.
- Install a public bicycle repair service.
- Relocate bicycle parking to the entrance of the public administration buildings, offices, companies, shopping centres, etc.
“TRY OUT AND BECOME AN EVERYDAY CYCLIST!”
- In cooperation with your local bicycle association, organise a seminar or stand informing and advising citizens on what to do if they want to switch from using a car to using a bicycle as a mode of transport (giving special attention to those who live up to 5 km from their workplace).
- Organise a fashion show for cyclists or an exhibition of bicycle prototypes and old bicycles.
- Ask your local bicycle association, bicycle hire services, stores and companies specialising in sports products to offer repair shops and maintenance checkpoints for bicycles.
- Ask your local bicycle association or the police to postcode bicycles against theft.
- Invite citizens to participate in an “Everyday Cyclist Tour”: Ask participants to fix a poster on their back indicating the distance they cover every day by bicycle. All the posters will be shown to the public in an exhibition at the end of the tour.
- Set up a cycling incentive programme in cooperation with local shop owners
European Mobility Week Contacts:
Additional information on European Mobility Week activities available at http://www.mobilityweek.eu. In their European Mobility Week Handbook at http://www.mobilityweek.eu/fileadmin/files/Material_2014/Handbook_For_Local_Campaigners.pdf you will find useful information for CFD event organizers. For further background and details on the 2014 program – http://www.mobilityweek.eu. For more information on this year’s theme, contact firstname.lastname@example.org. For general questions: email@example.com or Ms Madeleine Kelly-Tychtl Email: Madeleine.Kelly@ec.europa.eu Tel: + 32 – 229-63120
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Bio: Educated as an international development economist, Eric Britton is an American political scientist, teacher and sustainability activist who has worked on missions and advisory assignments on all continents. Professor of Sustainable Development, Economy and Democracy at the Institut Supérieur de Gestion (Paris), he is also MD of EcoPlan Association, an independent advisory network providing strategic counsel for government and business on policy and decision issues involving complex systems, social-technical change, civil society and sustainable development. Founding editor of World Streets: The Politics of Transport in Cities | See Britton online at https://goo.gl/9CJXTh and @ericbritton