Results of pilot project in the Netherlands
This paper describes a pilot project consisting of a substantial increase in the number of carshare vehicles in a neighborhood in Nijmegen, the Netherlands. The goal was to explore, first, the impact on the demand for carshare services and, second, the impact on the socio-economic composition of the new carshare members. The results show a substantial increase in the number of carshare members, but little proof for the diversification hypothesis. While households interested in carshare membership had a different socio-economic profile from existing carshare members, the households that eventually became carshare members more closely resembled the existing members.