You also may want to consult our coverage of Free Pubic transport in Tallinn and elsewhere via https://worldstreets.wordpress.com/category/free-public-transport/, and in particular our widely read Why Free Public Transport is perhaps a bad idea.
You can find another video on the Tallinn project produced at the time of project launch at http://www.youtube.com/watch?NR=1&v=MjOCFiX3kno&feature=endscreen.
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Bio: Educated as a development economist, Eric Britton is an American political scientist, teacher and international sustainability activist who has lived and worked in Paris since 1969. Professor of Sustainable Development, Economy and Democracy at the Institut Supérieur de Gestion (Paris), he is also MD of EcoPlan Association, an independent advisory network providing strategic counsel for government and business on policy and decision issues involving complex systems, social-technical change and sustainable development. Founding editor of World Streets: The Politics of Transport - https://worldstreets.wordpress.com . | Britton online: https://goo.gl/9CJXTh