Bikes are basically social technologies. When you ride you are very aware of the people around you, whether on bikes, motor vehicles or travelling by foot. You are not cut off from people and the street as you are when it comes to motorized transport. Part of it is not only that you are basically “nude” in terms of protection, but also that since you are travelling more slowly there is time for eye contact and even speaking with each other. Nice!
We also tend to have much closer relationships with our bikes, since they are so light and often need adjustments which we do ourselves rather than taking them into a shop on an appointment. Of, we may end up helping a neighbor or even a stranger at times. That’s the way that bikes work. A social experience.
Have a look at this short video from our friends at Streetfilms, which will take you to Brazil and show you how one very big social bike project is working. And interestingly enough it pays for itself.
* Click here to view the film
* Click here for the ASCOBIKE PowerPoint presentation.
For more information on this project:
55 11 4541 8743 / 3439 1354
55 11 8510 4289