On 10 Nov. 2010, World Streets ran an article under the title “The P2P carsharing saga continues: The WhipCar story” by the young
entrepreneurs introducing their new WhipCar P2P carsharing start-up, which story you can find here –
http://wp.me/psKUY-13b
. After more than two years of hard work in developing an entirely new, uncharted market for Britain, they have just decided, in their words that: “we have discovered there are still barriers to widespread adoption of peer-to-peer car rental in the UK. As a small team with limited resources, we have taken a good long look at these scaling challenges. And, after much thought, we have made the extremely difficult decision to close WhipCar.”
Let’s have a look at what they have to say in terms of lessons learned, and at the end of this short piece share with you a couple of thoughts on the meaning of this in the broader context of carsharing and P2P.
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“CAR21″: A Thinking Exercise (or New Ways of Owning and Using Cars in the 21st Century)
From the World Carshare Consortium: I would like to offer a “thought experiment” with anyone here who may wish to jump in with their ideas. criticism and/or proposals — or perhaps only to pull up a chair and see what happens in a case like this.
The short story is that I would like to see what, if anything, happens with a simple change of title and focus for this group — the World Carshare Consortium at http//worldcarshare.com + + World Streets on Carsharing at
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http://worldstreets.wordpress.com/category/sharetransport/carshare
+ Facebook page on carsharing
http://www.facebook.com/groups/worldcarshare/
+ YahooGroups discussion forum at
http://groups.yahoo.com/group/WorldCarShare
— which for almost 15 years now has been focusing its attention strictly on the varieties of carsharing that are fast multiplying and taking an increasingly important role in the mobility options of people in cities around the world. Carsharing has a brilliant, in many ways surprising and certainly very different future, which in fact is already well in process. But there is more to our story than that.
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Posted in 2012, behavior, Cars, Carshare, cities, Drivers, Land use, non-drivers, Pattern break, Request comments, Sharing, World Streets, xCar Landscape
Tagged Cars, Carshare, Sharing