My basic theory about 2013 is this:
If what we try to do in 2013 looks like something that we would have done back in the late years of the last century, it will not be good enough. That’s the test I try to apply to my work every day.
Being different is not a guarantee of success. But NOT being different is a guarantee of sure failure.
We have learned a lot in these years. So let’s apply it.